There are many different types of social media marketing, but here are six common approaches:

1. Organic social media marketing: This involves creating and sharing content on social media platforms to build an audience and engage with customers. The goal is to increase brand awareness, establish trust and loyalty, and drive traffic to a website or landing page.
2. Paid social media advertising: This involves paying for ads on social media platforms to reach a larger audience, target specific demographics, and drive conversions. Ad formats may include sponsored posts, promoted tweets, or display ads.
3. Influencer marketing: This involves partnering with influential individuals on social media to promote a product or service to their followers. Influencers may include celebrities, industry experts, or micro-influencers with smaller but highly engaged followings.
4. Social media contests and giveaways: This involves running a contest or giveaway on social media to increase engagement and grow the audience. This may include asking followers to like, comment, or share a post in order to enter.
5. Social media listening and monitoring: This involves monitoring social media platforms for mentions of a brand or product, and engaging with customers who are discussing or reviewing the brand. This can help to build trust and loyalty, and address customer concerns or issues in a timely manner.
6. Social media analytics and reporting: This involves using data and analytics tools to track and measure the performance of social media campaigns, and to make informed decisions about future strategies and tactics.

Overall, social media marketing is a powerful way to reach and engage with customers, build brand awareness, and drive conversions. By leveraging these different approaches, businesses can create effective social media campaigns that meet their goals and objectives.